While the industry battles over D.R.M., I'd be willing to bet that barely anyone in the industry even knows how to use Bit Torrent, the decentralized file sharing protocol that allows for an enormous amount of date to be transfered between computers anonymously. Check out this page from Torrent Spy, a Bit Torrent site (one of many). This page isn't offering individual tracks - it's offering artist's entire discographies! According to the web page, there are over 27,000 people right now downloading the entire U2 catalog for free. I'm not exactly sure how you compete with this - but offering an inferior product at iTunes is not the answer.
Tuesday, February 27, 2007
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